← Work / 03 — Identity · Packaging · Social
Solaris
A full identity for Solaris, a hypothetical sunscreen brand — from style guide to packaging to social — built around warmth, sun, and everyday care.
A brand built from scratch — name, look, voice, and packaging — designed to feel warm, sunny, and genuinely caring on the shelf and on the feed.
RoleIdentity · Packaging · Social
Deliverables17-slide brand system
ScopeSelf-initiated concept brand
Approach
Solaris started with a feeling — sun on skin, soft and reassuring — and grew into a complete system. A warm, playful palette and rounded, friendly type set the tone, then carried through into packaging design and a social presence that feels consistent and inviting.
As a self-initiated project, it shows how I take a brand from blank page to a cohesive, applied identity across multiple touchpoints.
The full deck
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Ink & Bloom